IN THE AFTERMATH of one of the darkest moments of World War II, English Prime Minister Winston Churchill was asked, "What will be the policy and aim of your country now that France has fallen to the Nazis?"
Churchill responded, "You ask what is our policy? I say it is to wage war by sea, land and air with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the dark lamentable catalogue of human crime. That is our policy. You ask what is our aim? I can answer in one word; VICTORY. Victory at all costs. Victory in spite of all terror. Victory how ever long and hard the road may be; for without victory there is no survival!"
THOUGH WELL KNOWN FOR such Gibraltar-like statements, Churchill was asked the source of his confidence. He declared, "I have seen the fall of Germany from the beginning. This terrible event has increased the difficulty of the undertaking, but the final outcome will not change." After a brief pause, Churchill continued, "I have but one purpose; the destruction of Adolph Hitler, and my life is greatly simplified thereby."
Shortly following these statements, Churchill sent priority directives to his field commanders with new instructions for their areas of command. At the bottom of each of these sets of new orders was written the defiant charge, "NEVER GIVE IN, NEVER GIVE IN.----NEVER, NEVER, NEVER, NEVER, NEVER----In anything great or small, large or petty."
CHURCHILL'S DETERMINATION and resultant actions positively impacted the outcome of the war. His resolve demonstrates the following success principles investors can employ:
• Define a specific purpose or goal.
• See the end from the beginning. Determine how achieving the goal will allow you to feel, think, live.
• Make certain the purpose or goal is in alignment with who you are and what you really want.
• Pursue the goal with rock-solid determination - "Never give in."
AS INVESTMENT GOALS are pursued, relatively minor concerns often balloon themselves into unwarranted major problems that impede our progress. The following allegory places these problems in the proper perspective:
A small trouble is like a pebble. If one holds it close to his eyes, it fills the whole world and puts everything out of focus.
If the pebble is held at a proper viewing distance, it can be examined objectively for what it is worth.
If the pebble is thrown on the ground, it is seen in its true setting; a tiny bump in one's path.
PEBBLES OBSCURE OUR PURPOSE and blur our focus. Re-evaluate and align your goals today. Then, exercising the tenacity of Churchill, discard the "pebbles" along the way to achieve ultimate success.